Live masterclass with Matt Hexemer, former Global Design Director at HUGE
Book your spotDate & time
Monday, 14 December 2026, 5 pm – 6:30 pm GMT
Format
A 90-minute online workshop with case studies, interactive exercises and group discussion, hosted live on Zoom.
Who it’s for
Creative Directors, Senior Designers, Design Teams, Creative Founders
Includes
Tools, case studies, exercises and Q&A
Language
English
Price
£199
Completion certificate
This masterclass is about building those skills for yourself and your team, so your creative work has more influence and impact.
Details
What you’ll learn in this masterclass
Develop the qualities that grow in value as technology becomes more abundant.
When anyone can generate a thousand options, knowing which one is worth pursuing and why is the superpower.
Move from solving the problems you're given to finding the ones worth solving next.
Your teacher
Selected work
This masterclass is for you if…
You lead creative work and can see how fast AI is changing it
You want a say in what your organisation works on next, as well as how it gets made
You’re curious about AI and want it to make you and your team sharper, not lazier
What you’ll get
Live discussion with senior leaders
A six-step opportunity framework to turn ideas into proposals
Taste-building rituals case studies
An exercise to define the principles that guide your team’s taste
A way to make confident decisions when the information is incomplete
Ask Matt questions directly
What you’ll get
Live discussion with senior leaders
A six-step opportunity framework to turn ideas into proposals
Taste-building rituals case studies
An exercise to define the principles that guide your team’s taste
A way to make confident decisions when the information is incomplete
Ask Matt questions directly
A six-step opportunity framework to turn ideas into proposals
Case studies on taste-building rituals
An exercise to define the principles that guide your team’s taste
A way to make confident decisions when the information is incomplete
Live discussions with other leaders
Price
£199
What’s included
Everything about the format, the teacher and what you will take away from the session.
Creative Leadership in the Age of AI is a 1.5 hour live masterclass from Future London Academy. It helps creative leaders develop the judgement, taste and leadership skills to turn creative capital into greater influence and impact in a technology-accelerated world.
Matt Hexemer teaches it. He is founder and director of Apparatus Inc. and a former Global Design Director at HUGE, with 25+ years of experience in the design industry.
It takes place on 14 December 2026 and lasts 1.5 hours.
A place costs £199.
Yes. It is a live masterclass led by Matt Hexemer.
Yes, everyone who purchases this masterclass will have access to the recording and all materials after on our learning platform.
You will learn three things. First, how to use the human advantage by adapting your capabilities and judgment at high speed. Second, how to become a tastemaker by developing your taste perspective and growing a team of tastemakers who bring originality to world-class work. Third, how to move upstream, going from solving briefs to creating opportunities for business impact.
Yes. Each of the three topics comes with a framework and an exercise.
As technology increases creative capacity, execution gets easier. The value of creative leadership moves upstream, towards greater business impact, and deciding what is worth making becomes the harder part.
In this masterclass, you will learn how to help your creative or design team navigate uncertainty and focus on where creatives and designers can add real value, rather than compete with AI.
